Getting started
Clippers and Clients: what is the difference?
Understand the two main roles involved in a Clippd campaign.
Clippers
Clippers are verified distributors. They discover campaigns, verify their social accounts, publish eligible clips from their own social profiles and track performance.
Clients
Clients are the teams running campaigns. They define platforms, rules, rates, budgets and contract requirements, then review organisation-wide reporting.
One shared workflow
Both roles work through the same evidence-led campaign lifecycle, from brief to payout.
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